Items that don't move tie up capital — often without you realising it. Calculate below how much yourself.
Dead stock refers to items that remain unsold for a long period of time.
They take up storage space, tie up capital, and make no direct contribution to your revenue.
The owner knows the value of the piece — but the market isn't always willing to pay it.
There's no legal definition — these are the guidelines many businesses use.
"It's still in the shop, so it still has value." — partly true, but an item that doesn't sell also generates costs.
A vintage shop with 200 items in stock:
35 items × an average of €200 = €7,000 in capital that barely moves.
Note down your 10 longest-sitting items and their purchase price — we'll calculate the rest for you.
Per item, the system automatically tracks how long it has been in stock — no more manual searching needed.
Where to find this in the app: the 📈 Dashboard tab, block 💤 Dormant stock (unsold for over 6 months). Not a percentage but a list of your own pieces — item number, description, purchase date and purchase price, longest-standing first. If nothing has been sitting for over six months, the screen says so too.
A modest price cut can already make a big difference.
Better placement often means more visibility.
Combine hard-to-sell items with popular pieces.
Would you buy this item again today? If not, that's a valuable lesson for later.
Dead stock only becomes a problem when you can't see it.
With structural tracking, stock becomes a tool for growth again, instead of a hidden cost.
No. Some rare pieces simply have a long selling time.
Not necessarily. First analyse why the item isn't selling.
This varies greatly by sector and type of goods.
Because almost every item is unique and demand is harder to predict.
Vintro Pro tracks how long each item has been in stock — and shows this automatically in your Dashboard.